6 Top-Notch Marketing Strategies for an Industrial Automation Company

In today’s digital era, there are many industries who are implementing automation marketing strategies to improve their marketing efforts for maximizing the online visibility of their business. Instead of human intervention, they are using AI machines and computers to automate their repetitive marketing tasks such as content management, email marketing campaigns, social media postings, and ad management.

In case you are running an industrial automation company, here are the six best automation marketing strategies that you can adopt to boost your business reach in the online world:

Planning Your Business Goals

The first step in designing an effective automation marketing strategy for your industrial automation company is to plan your business goals that may include:

• Establishing yourself as a leader in the automation industry.
• Increase traffic from search engines by 50% over the next year.
• Achieve 30% year-on-year sales growth.
• Improve customer retention by 20%.
• Get 1,000 new backlinks in the next six months.

Knowing Your Targeted Audience

After your business goals are defined, the next step for you is to understand the requirements of your target audience that you are trying to engage. To know your target audience, you need to find answers to the following questions:

• Who are they?

• What are their biggest pain points, challenges, and problems related to your products/services?

• Where do they spend time online?

• Which information sources do they trust most?

• What types of content capture their attention and compel them to take action?

Choosing the Right Automation Tools

Selecting the appropriate industrial automation systems is essential for a smooth execution of your automation marketing strategy. Popular CRM (Customer Relationship Management) Platforms like HubSpot, Marketo, or ActiveCampaign offer comprehensive automation tools to manage and automate marketing campaigns across multiple channels effectively.

Prioritizing Content As Per Your Audience

There are lots of content types like blog posts, articles, white papers, infographics, videos, podcasts, e-books, etc. However, choose the one according to the interests of your target audience.

For example, if they are interested in reading blog posts, you need to choose topics that have high search demand. Otherwise, you won’t get organic (unpaid) traffic to your business website. So, you need to prioritize those topics that receive a fair number of monthly searches.

Marketing Content Via Automation

Distribute and promote your content by using the following digital marketing techniques via automation:

• Email Marketing
• Social Media Marketing
• Paid Advertising or PPC Advertising
• Public Relations
• Search Engine Optimization

Measure and Analyze Results

Do a continuous monitoring and analysis of key performance indicators or KPIs that provide valuable insights about open rates, click-through rates, and ROI conversion rates so that you can identify what’s working well and where improvements are needed.

Conclusion: Why Choose Margor Automation?

If you are looking for professional and reliable industrial automation solutionsfor your business, look no further than Margor Automation. Call us today at (416) 620 – 6692 or visit our website and fill out the form for a FREE quote. We look forward to working with you!